Uncover the true impact of your marketing with 5x ROI
These two things are linked, but we know that one doesn’t cause the other.
Ice cream sales
Sun cream sales
In normal life, we’re pretty good at unpicking correlation from causation
But it’s easy to confuse correlation with causation in marketing
Correlation
If these go up at the same rate...
We assume that one causes the other
Customer spend
Marketing spend
I think I'll buy that dress!
She saw an influencer’s social post
She needs an outfit for a party
She had a bad experience with another brand
You sent her a discount code
Lots of things can cause customers to buy, not just marketing
You assumed that she purchased because you sent her a discount code
But lots of other factors could have influenced her purchase
Most marketing tech can't tell the difference between correlation and causation
Most marketing tech assumes the customer decision-making process looks like this...
Marketing email sent
Customer is persuaded to buy product
Customer makes purchase
Marketing money well spent.
Do the same again
£
But in reality,
Customer needs outfit for a party
Marketing resources wasted
it sometimes looks like this...
She decides to buy your product
This didn't influence her decision
If you - or your marketing tech - can’t analyse causation, you can face two big problems
You throw investment, discounts and time away on customers who would buy anyway
You don’t know when your marketing makes a difference to customer behaviour
Unclear ROI
Wasted spend
Measure
Frontier pinpoints where your marketing budget can make a difference
when marketing is influencing customer behaviour
Understand
every campaign to target the right people and increase ROI
Optimise
your messaging using new insights
Personalise
the incremental influence of every campaign and asset
We helped a major US retailer improve ROI by more than 5x
$200 million
Our customer spent about $200 million on marketing every year - including on 140 million catalogues
$4 million
By predicting when marketing could change a customer's behaviour, we unlocked $4 million in incremental profit for 2020
We thought we were already well optimised in marketing spend, yet Faculty's solution gave us >5x ROI - a figure that will likely increase over time
Chief Analytics Officer
Major US fashion retailer
Uncover the true impact of your marketing
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